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Daniel the Beaver was introduced as the search-and-find mascot for the Fun Canadian Activity Pad series. Following the character’s success, the world expanded to include a cast of friends developed in our signature modern illustration style. Alongside creative direction of the series, I designed and authored a multi-component educational activity kit (Pre-K & K), developing the activities and selecting materials and packaging.
Client
Telegraph Road Entertainment
Industry
Educational Publishing
Services
Creative Direction
Freelance Artist Management
Character & Illustration System Development
Illustration Direction
Activity & Game Design
Retail Product & Packaging Design
Copywriting
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