Melauria Beauty landing page screen shots
Melauria Beauty cover and interior example from The Ultimate PMU Brow Guide
Melauria Beauty cover and interior example from The Ultimate PMU Brow Guide
Melauria Beauty Campaign Funnel Strategy
Melauria Beauty Campaign Funnel Strategy
The Fun Canadian Facts and Puzzles Activity Pad
Creative direction for a large-format retail floor pad series exploring Canadian history, geography, and culture.

Client: Telegraph Road Entertainment / Role: Creative Director / Retail Partner: Costco Canada / Industry: Educational Publishing

The Fun Canadian Trivia Activity Pad series is a large-format 38-page retail floor pad collection exploring Canadian history, geography, and culture. The series follows a family on their RV journey across Canada — each layout lushly illustrated with scenes across every province and territory. I guided the visual development and production coordination of the series: working closely with the senior designer, illustrator, and editor to shape a cohesive visual system across multiple titles; managing timelines and cross-functional collaboration to ensure consistency across the full series; and overseeing layout, information design, and activity formats to create engaging discovery-based experiences that landed on time and on brand.

The series secured retail placement at Costco Canada. Following its success, plans are underway to repurpose the material into smaller province and territory books to pitch to Dollarama.

Creative Direction · Project Management · Series Visual System · Character & Illustration Development · Product & Layout Design · Team Leadership · Print Production