




Client: Telegraph Road Entertainment / Role: Creative Director / Retail Partner: Costco Canada / Industry: Educational Publishing
The Fun Canadian Can You Find? Activity Pad is a search-and-find series built around an original Canadian character — Daniel the Beaver — hidden throughout richly illustrated, humour-filled scenes in the tradition of Where's Waldo style searching fun. Two search and find titles were produced for Costco. I led the creative production and operations for the series: overseeing layout, cover templates, and brand consistency; sourcing and coordinating a team of illustrators and freelance artists; supporting and guiding our lead illustrator's creative vision across the series; cross-collaborating with the Canadian trivia book under the same series for overall cohesion; and ensuring everything landed on time and on brand.
Daniel the Beaver resonated strongly enough to earn his own standalone ebook — and became the foundation for an entirely new product line. Both titles secured retail placement at Costco.