Before and After Covers
before and after kids illustrations
Melauria Beauty cover and interior example from The Ultimate PMU Brow Guide
Melauria Beauty cover and interior example from The Ultimate PMU Brow Guide
Melauria Beauty Campaign Funnel Strategy
The Fun Canadian Can You Find? Activity Pad
A large-format search-and-find world imagined for kids — with enough Canadian humour to keep the adults entertained too.

Client: Telegraph Road Entertainment / Role: Creative Director / Retail Partner: Costco Canada / Industry: Educational Publishing

The Fun Canadian Can You Find? Activity Pad is a search-and-find series built around an original Canadian character — Daniel the Beaver — hidden throughout richly illustrated, humour-filled scenes in the tradition of Where's Waldo style searching fun. Two search and find titles were produced for Costco. I led the creative production and operations for the series: overseeing layout, cover templates, and brand consistency; sourcing and coordinating a team of illustrators and freelance artists; supporting and guiding our lead illustrator's creative vision across the series; cross-collaborating with the Canadian trivia book under the same series for overall cohesion; and ensuring everything landed on time and on brand.

Daniel the Beaver resonated strongly enough to earn his own standalone ebook — and became the foundation for an entirely new product line. Both titles secured retail placement at Costco.

Creative Direction · Project Management · Character Development · Illustration Management · Activity & Game Design · Copywriting · Print Design