Melauria Beauty is a premium permanent makeup and fine line tattoo studio built from zero in a saturated beauty market — a studio built on genuine client experience, not volume or rushed services. I built a complete brand identity with the psychology of a first-time client at the centre: someone curious but hesitant, trusting someone with their face. Every decision — naming, colour, typography, tone — was made through that lens. Distinctive, personal, and impossible to replicate.

The brand extended into the physical environment with the same intentionality — a luxury studio designed from the ground up with a living greenery accent wall, custom hand-built signage, and a curated client journey considered down to the last detail. Aftercare kits, disposables, and even the antiseptic wash mixed to the precise colour that felt right for the brand. Because when a brand is built on trust and premium positioning, nothing is incidental. Direction also extended into live markets and mobile pop-up events, bringing the Melauria Beauty experience directly to new audiences.

466% increase in annual revenue through brand positioning and service restructuring. 1.2M+ impressions across 20+ campaigns, with top performing campaigns reaching 5-8% CTR — building brand awareness across all services and converting followers into long-term clients.