Melauria Beauty is a premium permanent makeup studio. In a competitive beauty market where services are considered luxury and highly personal, many clients arrive curious but hesitant — and the industry default is to discount to convert. For a studio built on expertise and premium standards, that model undermines everything the brand stands for.

I built and managed a full positioning and client acquisition system from strategy through execution: developing results-led Meta campaigns; authoring and designing a 20-page PMU education guide as a lead magnet; building campaign landing pages designed for clarity over pressure; and implementing automated nurture sequences that respected the client's pace — coordinating every touchpoint to work as a cohesive, conversion-focused ecosystem.

275% growth in monthly bookings.