Neon Leash needed a brand identity that could stand out in a crowded, low-differentiation category. SI built the visual identity from scratch: logo, colour palette, and the full system, then carried that same eye into photo art direction, guiding the styling for the brand's client (pet) photography so the website and social presence felt like one consistent brand rather than a patchwork.

Since launch, Neon Leash has grown into one of the most respected dog walking businesses in the Alliston area, expanding service into surrounding towns and building a team of additional dog walkers to meet demand.